No products
View larger
Commercialization Secrets for Scientists and EngineersBy Michael Szycher
M00002202
New product
In stock
More info
Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.
Table of Contents
Part I Development on a Shoestring
Risk is a Four Letter Word
The Innovation Imperative
Development on a Shoestring
Funding a Knowledge-Intensive Product
Government Grants for Small Businesses SBIR and STTR
Proof of Principle Strategies
Overcoming Regulatory Hurdles
Market Research on a Shoestring
Competitive Intelligence
Establishing your Technical Team
Managing Managers
Strategic Planning for Startups
How to Think like an Executive
Part II Classical Initial Decisions
Partnership or Proprietorship
Pros and Cons of Virtual Organizations
Strategic Alliance or Go it Alone?
Make vs Buy decisions
Core Competencies
Patenting vs Trade Secrets
Technical vs Customer Focus
Strategic Pricing Strategies
Initial Funding: FFFs, Angels or Venture Capital
Legal Considerations
Is there a Business Incubator in your future?
The Cavalry to the Rescue: The Bayh-Dole Act
What is your company worth?
Licensing and Tech Transfers basics
CRO Agreements: Can you handle the truth?
Part III Product Launch
Product Lifestyle
Funding a Knowledge-Intensive Product
Proof of Principle Strategies
Overcoming Regulatory Hurdles
Lethal Launch Mistakes
National or International Rollout?
Underpromise and Overdeliver
Pricing Strategies
Realistic Sales Budgets
How much Inventory to
Commercializing Pharmaceutical Products
Commercializing Medical Devices
Commercializing High-Tech Products
Supply Chain Distribution
Fulfillment and Distribution
Part IV Pathways to Profitability
Practical Methodology for Product Commercialization
Avoiding Land Mines
Product Introduction: Lean Principles
Appendix
Ready-to-use Legal Forms
Glossary
View More
Author(s)
Biography
Dr. Szycher conceptualized, financed, took public, and successfully ran four public companies over the last 40 years. He is a serial entrepreneur who created substantial value for his shareholders over his career. As Chairman and/or CEO of these companies, he was responsible for initial public offerings, acquisitions, product introductions, and spin-outs. Dr. Szycher first earned his B.S. in Chemical Engineering, followed by a Ph.D. in Cardiac Physiology from Boston University School of Medicine. To further strengthen his capabilities as an entrepreneur and business executive he pursued an MBA from Suffolk University, and supplemented it all with a strong part-time study in business law at Massachusetts School of Law.
Reviews
"This is an outstanding, complete, well-written and unique reference that provides for the full understanding of the ‘business of Science.’ From development to business and from Innovation to marketing, most every area of commercialization is covered in ‘story-like fashion with examples and references.’ Whether you are a scientist, engineer or businessperson, student or expert, this book will serve as a source of learning and reference."
—Edward Weiner, Director, Pharmaceutical Industry, Boston, Massachusetts, USA"Good high level description of the innovation process affecting entrepreneurs, firms, and industries. It is easy to read and should be relevant to most academics looking to commercialize their intellectual property who might not have entrepreneurial and commercial experience."
—Stefano Ciampolini, Imperial College London, United Kingdom
Related Titles
